OVERVIEW

For this project, I reimagined the branding and user interface of the Sri Lankan English news app, The Daily Mirror. I developed 4 personas based on data collected through casual interviews, to understand typical usage of the existing app and improvements necessary for an enhanced user experience.

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The report entails the brand revamp for The Daily Mirror, including logo, typography, and colorscapes redesign, as well as the revamped user flow within the app.